HomeBlogPartner MarketingPRM SoftwarePartnerStack Review 2024: Is PartnerStack Safe?

PartnerStack Review 2024: Is PartnerStack Safe?

Welcome to my PartnerStack review.

Since you’re reading this, something tells me you’re thinking about growing your business through partnerships, and chances are you’ve likely come across PartnerStack.

We can both agree the world of B2B SaaS is a competitive one.

If you’re going to stay ahead, you need to constantly find new ways to attract and keep your customers. And one such method is through the use of partnerships.

This is where PartnerStack, the partnership management platform, comes into play.

It is designed to make managing partner relationships a breeze, but is it worth the hype?

Well, that’s what this review is all about.

I’m going to give you a detailed review of PartnerStack’s PRM platform. We’ll dive into what it offers, what it does well, and what might hold you back.

I’ll help you figure out if it’s the ultimate solution for partnership management and whether it’s the right tool for your business.

Let’s get started.

PartnerStack logo

PartnerStack

PartnerStack is a versatile platform for managing affiliate and channel partnerships, simplifying partner recruitment, onboarding, and collaboration.

It offers performance tracking and efficient payout management, with seamless integration with various tools, enhancing efficiency for businesses and partners.

I earn a commission if you make a purchase, at no additional cost to you.

What Is PartnerStack?

PartnerStack (formerly GrowSumo) is a robust partnership platform designed to fuel affiliate, reseller, agency, and  independent vendor referral programs.

I call it a one-stop-shop for managing friends that help your business.

  • It’s designed to support different kinds of business relationships.
  • The platform takes care of the money part too, aiming to give you a steady flow of cash and help you grow faster.
  • And you know those repetitive chores that no one likes? PartnerStack also handles them for you.

Just like having a personal assistant that takes care of the tough parts of managing your business friendships.

It finds you allies, takes care of the boring tasks, and makes sure everyone gets paid on time.

Key Features & Overview of PartnerStack

PartnerStack is all about connecting brands and helping out partners.

Think of it like a network where businesses can buddy up with some of the big players in the B2B SaaS ecosystem.

Like they say, “90% of B2B buyers don’t give a $@!% about direct sales – They’re swayed by trusted third parties.”

When you join PartnerStack, it’s like getting your own personal command center.

You get a user-friendly dashboard where you can see how you’re doing, find stuff you need, get paid, and even stumble upon new opportunities like teaming up with companies.

Because I’m a huge sports fan I tend to break things down using sports analogy so I’ll going to try to use that to simplify PartnerStack’s key features.

There are basically 5 main steps:

1 - Recruit Your Partners:

  • It’s like finding teammates for a big game.
  • PartnerStack helps you connect with over 65,000 active partners who are all set to promote software (SaaS).
  • Get your brand out there, just like sporting your favorite team’s jersey.

2 - Activate Your Partners:

  • You want your team to succeed, right?
  • Provide them with special training, resources, and welcome journeys so they know the game plan.

3 - Track Your Partners:

  • Think of it as keeping score and tracking the best players.
  • Understand where your traffic (or fans) are coming from and what’s working, then give credit to your partners.
  • It’s all about keeping them motivated!

4 - Reward Your Partners:

  • Paying your partners shouldn’t be like solving a math puzzle.
  • Automate the payments with one monthly bill, regardless of how many partners (or teammates) you have.
  • No more headaches over calculations.

5 - Optimize & Scale:

  • Want to win more games? Improve your strategy!
  • Empower your partners with detailed stats and reporting so they know what to improve.
  • Think of it as providing your team with game films and strategies to play better.

So basically, PartnerStack helps you recruit, train, track, reward, and improve your partnership team, all geared towards marketing SaaS, like putting together and coaching a sports team but for business.

Join PartnerStack

Whether you’re a corporate business or solo affiliate, PartnerStack’s PRM software has everything to help you connect, earn, and grow.

In-Depth Analysis of PartnerStack

The stuff above was just a brief overview.

Let me give you an in-depth look into some of the things PartnerStack can help you accomplish with your business:

A - Partner Onboarding

  • PartnerStack provides a straightforward onboarding process where you can invite potential partners via tailored partner portals, customized email campaigns, or even branded interactive content.
  • Ease of Use: Partners are directed to a personalized dashboard after signup. This dashboard is intuitive, with clear CTAs, ensuring a smooth onboarding.

B - Partner Tracking & Analytics

  • Insights: PartnerStack offers real-time tracking of referrals, sales, and clicks. You can get analytics on individual partner performance which helps your business identify the top-performing partners.
  • Metrics & Reporting: Reports can include details like conversion rates, total earnings, and more. This data is essential for both you and your partners to gauge performance.

C - Engagement & Communication Tools

  • Reviews: PartnerStack offers built-in tools like email for ongoing communication. There are also marketing resources provided and in-app referral tools to help partners promote effectively.

D - Incentive & Reward Management

  • Examination: If you choose to, you can set custom commission structures – whether it is a fixed amount or a percentage of a sale. PartnerStack handles the payout process, offering automated and timely payouts to partners.

E - Integrations

  • Detailing: PartnerStack boasts integrations with various CRMs, payment gateways, and marketing tools. This ensures seamless data flow and makes it easier for you to merge the PartnerStack partnership programs into your current systems.

F - Customization & Flexibility

  • Analysis: The platform offers customizable referral links, personalized partner dashboards, and branded interfaces. You have the flexibility to modify commission structures, campaign details, and so much more.

G - Usability & Interface

  • PartnerStack’s interface is modern and user-friendly. Many businesses and partners find it straightforward to navigate, with all the essential tools and features easily accessible.

H - Customer Support & Resources

  • Evaluation: PartnerStack provides support channels like email and live chat. They also offer a knowledge base, documentation, and tutorials to guide users through various processes and answer common questions.

I - Compliance & Security

  • PartnerStack places a high emphasis on data security. Just like any other reputable SaaS platform, they ensure GDPR compliance and use secure encryption protocols to protect all user data. You can read about their security practices here.

J - Case Studies & Success Stories

  • Highlights: PartnerStack has worked with so many big names in the SaaS industry. Some of the notable ones as of the time of this writing include PandaDoc, SocialBee, JungleScout, and Monday.com.
  • The PartnerStack website and blog features several case studies and success stories that showcase how various businesses have benefited from their platform.
  • It’s a good way for you to get insights into real-world applications and results achieved.

PartnerStack Pricing: How Much Does It Cost?

partnerstack pricing demo form

PartnerStack uses a custom pricing model.

All that means is the pricing is tailored to the specific needs and size of your business.

Their reasoning behind this is that companies only pay for the features and scale they require, making it a cost-effective solution for both startups and large enterprises.

You can expect the pricing to include things like the number of active partners, transactions, or the level of customization and integration needed.

The best way to get PartnerStack’s pricing and full capabilities is through a demo call.

Once you book a demo, you can get a firsthand look at the platform’s features, ask questions, and determine if their partnership programs are a good fit for your business.

Pros & Cons of PartnerStack

Now let’s take a look at some of the benefits and potential drawbacks of PartnerStack.

Pros:

1 - Intuitive Partner Onboarding

PartnerStack provides an uncomplicated onboarding process for partners.

Once onboarded, partners are directed to a personalized dashboard, making it easier for them to start promoting products or services.

This seamless process ensures faster partner activation and reduces the time to their first referral.

2 - Comprehensive Tracking & Analytics

PartnerStack’s real-time tracking of referrals, clicks, and sales means businesses have continuous insights into the performance of their partner programs.

Detailed analytics and reporting tools enable companies to gauge and optimize partner performance, streamlining campaign management.

3 - Automated Payout System

One of PartnerStack’s notable features is its automated payout system.

This removes the manual effort of tracking and compensating partners, ensuring timely and accurate payments, thereby building trust among partners.

4 - Diverse Integration Options

The platform seamlessly integrates with a range of CRMs, payment gateways, and marketing tools.

These integrations reduce the complexity of merging partnership programs with existing systems and ensure consistent data flow.

5 - Customizable Interface

PartnerStack offers a high level of customization for its users.

From personalized partner dashboards and referral links to a branded interface, you can easily align the platform’s look and feel with your brand identity.

6 - Scalability

Whether you’re a startup or an established enterprise, PartnerStack scales to fit your business needs.

Its infrastructure is built to manage both small and large partner programs efficiently.

7 - Dedicated Support & Resources

Many reviews praise PartnerStack for its robust customer support system, which includes email, live chat, and a comprehensive knowledge base.

This ensures users can easily troubleshoot issues or gain a better understanding of the platform’s features.

Cons:

The good often comes with the bad.

Here are a few things I don’t like about PartnerStack.

1 - Custom Pricing Ambiguity

Even though custom pricing ensures businesses pay for what they need, it sometimes introduces ambiguity.

It can be challenging to estimate costs without directly reaching out to PartnerStack for a quote.

2 - Learning Curve

Like any comprehensive platform, there’s a learning curve involved when first using PartnerStack.

So just be aware it might require some time to familiarize yourself with all its features and functionalities.

3 - Limited Built-in Communication Tools

While PartnerStack does offer communication tools like email, it might not be as extensive as some businesses would like, potentially necessitating the integration of other external tools.

4 - Potential for Feature Overwhelm

The platform’s robustness might be overwhelming for some users, especially those new to partnership management.

It might lead to some features being underutilized if not properly understood.

5 - Not Suitable for All Business Types

PartnerStack is primarily designed for businesses that have or are looking to develop affiliate, reseller, or ambassador programs.

This specialization might make it less suitable for companies with different partnership structures or those seeking more generic CRM features.

Which leads me to…

Who Is PartnerStack Best Suited For: Ideal Users & Use Cases

business collaborations representing different PartnerStack use cases

PartnerStack is versatile and the platform is beneficial across many sectors but it is particularly impactful for businesses that rely on partnerships and referrals as key growth drivers.

Let me give you some examples and use case scenarios to explain what I mean.

Use case #1: Startups & Growth-Phase Companies

  • Many startups and companies in their growth phase often seek ways to scale quickly without expending significant resources on marketing. PartnerStack’s streamlined partner management is ideal for these businesses. It offers them a leveraged way to gain market presence through partners.
  • Use Case: A SaaS startup can work with PartnerStack to establish an affiliate program, where bloggers or influencers in the tech space promote their product in return for a commission on every sale.

Example: See the Close affiliate program story.

Use case #2: Established Enterprises With Diverse Partnerships

  • Large enterprises often have multiple partnership channels, from affiliates to resellers. PartnerStack’s ability to manage diverse partnership types on a single platform makes it an attractive solution for such businesses.
  • Use Case: A large B2B company can use PartnerStack to house different influencers promoting their brand on social media, affiliates writing blogs, and resellers in different regions.

Example: Look at the Teamwork and PartnerStack collab.

Use case #3: SaaS Businesses

  • Software as a Service (SaaS) companies often rely on partnerships for expansion, especially in crowded markets. PartnerStack’s integration capabilities with other software tools make it a seamless fit for SaaS businesses.
  • Use Case: A cloud-based project management tool company can integrate PartnerStack to manage and reward partners who bring in new enterprise clients.

Example: The Apollo.io one-person partnership.

Use case #4: E-commerce Platforms

  • E-commerce businesses benefit immensely from influencer and affiliate marketing. PartnerStack’s robust tracking and analytics tools are crucial for these companies to determine the ROI from each partner.
  • Use Case: An online fashion store can leverage PartnerStack to reward fashion bloggers or Instagram influencers who direct traffic and sales to their site.

Example: See how Sellfy brings in 30% of its new customers.

Use case #5: Online Education & Course Providers

  • The online education industry has seen a surge since the pandemic, and course providers often use affiliates to spread the word about their courses. PartnerStack can streamline this referral process, ensuring those educators focus more on content and less on partner management.
  • Use Case: An online platform offering a range of digital marketing courses can use PartnerStack to manage and reward industry experts who promote their courses.

Use case #6: Subscription-based Models

  • Businesses with subscription models, like magazines or subscription boxes, can benefit from long-term customer acquisition through partners. PartnerStack’s ability to handle recurring commissions makes it ideal for such businesses.
  • Use Case: A monthly beauty box subscription service can collaborate with beauty vloggers and offer them a commission for every subscriber they bring in for a stipulated period.

Use case #7: Niche Markets Seeking Brand Ambassadors

  • Analysis: Companies in niche markets often benefit from word-of-mouth and trusted recommendations. PartnerStack’s ambassador program management can help these businesses effectively grow through trusted community voices.
  • Use Case: A company specializing in eco-friendly home products can engage with eco-conscious influencers and reward them for promoting their products and ethos.

Example: The logo maker Looka would be a perfect niche example.

PartnerStack Alternatives and Comparison with Key Competitors

Some of the top PartnerStack Alternatives include:

  1. Partnerize
  2. Kiflo
  3. Everflow
  4. Crossbeam
  5. Allbound PRM
  6. Impact (formerly Impact Radius)
  7. Post Affiliate Pro
  8. TUNE (formerly HasOffers)

Check out the table below to see how they stack up against each other.

Feature/Platform
Partnerstack
Partnerize
Kiflo
Everflow
Crossbeam
Allbound PRM
Impact
Post Affiliate Pro
TUNE
Unique Selling Point
Partner-focused dashboard & comprehensive tracking
AI-powered insights & global partner discovery
Ease of channel partner management
Advanced tracking & fraud protection
Data overlap discovery without sharing raw data
Channel sales acceleration & co-branded resources
Partnership automation beyond traditional affiliates
Comprehensive affiliate management
Flexible & powerful affiliate tracking
Partner Onboarding
Simplified onboarding with personalized dashboard
Global partner discovery and recruitment
Streamlined onboarding process
Detailed analytics from the start
Not primary focus
Training modules for partners
Broad partnership types support
Efficient onboarding process
Extensive onboarding tools
Analytics & Tracking
Real-time referral tracking
AI-driven decision-making tools
Deal tracking
Advanced real-time analytics & fraud protection
Overlapping customer/prospect analytics
Detailed partner performance tracking
Real-time tracking & automation
Detailed tracking & reporting
Advanced analytics & reporting
Integration Options
CRM, payment gateways, marketing tools
Integrates with major e-commerce platforms & APIs
Basic CRM integrations
Broad range of integration tools
Integrates with many sales & marketing platforms
CRM integrations, content tools
Vast integration options including CRMs & ad platforms
Variety of integrations for different business needs
Wide range of third-party integrations
Customization
High (from dashboards to referral links)
Modular and customizable
Customizable deal flows
Fully customizable interfaces
Data privacy settings
Co-branded marketing resources
Highly customizable platform
Customizable user interface
Customizable platform with an open API
Primary Target Audience
Startups to large enterprises
Global brands & major advertisers
Companies focusing on channel partners
Performance marketers & agencies
Companies with multiple partners looking for overlaps
Businesses emphasizing channel sales
Brands & agencies of all sizes
Small to large businesses
Advertisers, networks, & publishers
Data Security & Compliance
Complies with relevant laws; focus on data security
Advanced data security & GDPR compliant
Data protection prioritized
Fraud protection features
High emphasis on data privacy
Complies with standard data protection protocols
GDPR & CCPA compliant with fraud protection
Emphasis on secure data management
Strong emphasis on data security and compliance

PartnerStack Review: FAQs

Here are some of the frequently asked questions and answers about PartnerStack.

Does PartnerStack really pay?

Yes, PartnerStack pays its users. They facilitate payments for partnerships and referrals.

So you earn money when you successfully refer or promote products through their platform.

Keep in mind that they handle the payouts but the payout schedule and structure is still up to the company you’re working.

Is Dash PartnerStack legit?

Yes, PartnerStack is a legit platform and it is used by many companies to manage partnerships and affiliate programs.

How do you make money on PartnerStack?

You can make money on PartnerStack by joining affiliate or partner programs of various companies on their platform.

Once you join, you promote the products or services and earn commissions for successful referrals or sales.

How does PartnerStack work?

PartnerStack allows businesses to set up and manage partnership programs.

You or any other affiliates can join these programs, promote the business’s products or services, and earn commissions.

The platform provides tracking, analytics, and payment solutions to make this process smooth for both businesses and affiliates.

Is PartnerStack free?

For affiliates or partners, joining PartnerStack is typically free.

However, businesses that want to set up and run a partnership program on PartnerStack will have to pay for the platform’s services.

How do I unlock PartnerStack marketplace?

Once you create an account as an affiliate, you can browse and join different partnership programs available.

Keep in mind some programs might have specific requirements or approval processes to make sure you’re a good fit.

So Is PartnerStack Worth It?

All in all, I think PartnerStack offers excellent value for both businesses and partners.

If you are a business owner, the ability to efficiently onboard, manage, and track the performance of your partners is invaluable.

You get real-time insights into how your partnership programs are faring, which helps in making informed adjustments.

On the other hand, as a partner or affiliate, the platform offers you a transparent and user-friendly dashboard.

You can monitor your performance, access promotional materials, and see your earnings at a glance.

Plus, their consistent and reliable payout system gives you peace of mind – it’s a win-win for everyone.

Overall, considering the comprehensive features, transparency, and mutual benefits for both companies and their partners, I’d say PartnerStack is definitely worth considering.

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